The Government’s program of cultural financing is planning to force broadcasting forums to invest in global production from January 2021.
Netflix, Amazon Prime Video and Disney + may have to get their hands on their pockets. President Macron announced today a series of ways to support the cultural world, which has a significant impact on content. He has made it clear that large foreign video streaming platforms will be forced to finance French and European creation from January 2021, according to Les Echos.
The compensation was provided for in a directive by the European Audiovisual Media Service (SMA) and was in the process of a major visual change led by Minister of Culture Franck Riester. But the bill to be debated in March is still pending.
However, there is an urgent need to fund a disaster sector that cannot fully count on television stations, deprived of part of their advertising revenue. It can therefore be assumed that the directory will be removed from the document, for immediate transfer.
As a reminder, it was a question of whether myth-designated platforms donate 25 percent of their natural capital. A figure that is being challenged by actors like Netflix hoping to back it up.