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Thanks to containment, Netflix explodes its number of subscribers

The SVOD service employs about twice as many users as expected. But he is very cautious all year round.

Netlfix can say thank you for the content. While launching its first quarterly financial results for 2020 on April 21, the company announced that it had also hired 15.8 million new subscribers during this time. The SVOD service in this respect far exceeds its forecast (8.2 million) and the first quarter performance of 2019 (9.6 million).

Netflix now has 183 million subscribers on its offer. At $ 5.8 billion (5.34 billion euros), its exit for the first three months of the year increased by 28% over one year.

“This growth is coming from new homes, but also from subscribers who have had their contracts terminated,” said David Sidebottom, a Futuresource, AFP analyst.

Low hat on Disney +

However, in the second quarter, Netflix expects only 7.5 million subscribers. But this will still be confirmed at this uncertain time:

“This figure is either too high or too low depending on many factors, including when people resume their lives in different countries and how much they will cut off television after incarceration,” the company said.

This performance is particularly noteworthy since Netflix now faces competition from Apple TV + even more than Disney +. Reed Hastings, P.D.G. Netflix, also recognized the talent of employers who were able to hire 50 million users, five months after its launch:

“I have never seen such an achievement by an industry veteran. I take off my hat from them ”.

Eventually, Netflix will continue to invest heavily in its products.

“Our old system is now widely available on the platform and we will continue with this issue because our suppliers have become our competitors and will be more inclined to sell us content,” agrees Ted Sarandos, the company’s content manager.

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Netflix and Disney+ should they participate in the rescue of French creation?

The Government’s program of cultural financing is planning to force broadcasting forums to invest in global production from January 2021.

Netflix, Amazon Prime Video and Disney + may have to get their hands on their pockets. President Macron announced today a series of ways to support the cultural world, which has a significant impact on content. He has made it clear that large foreign video streaming platforms will be forced to finance French and European creation from January 2021, according to Les Echos.

The compensation was provided for in a directive by the European Audiovisual Media Service (SMA) and was in the process of a major visual change led by Minister of Culture Franck Riester. But the bill to be debated in March is still pending.

See also: Thanks to containment, Netflix explodes its number of subscribers

However, there is an urgent need to fund a disaster sector that cannot fully count on television stations, deprived of part of their advertising revenue. It can therefore be assumed that the directory will be removed from the document, for immediate transfer.

As a reminder, it was a question of whether myth-designated platforms donate 25 percent of their natural capital. A figure that is being challenged by actors like Netflix hoping to back it up.

Source : Les Echos