Former McDonald’s eating places set to reopen below new branding and possession in Russia.
The brand new fast-food chain that may take over McDonald’s in Russia has unveiled its new brand earlier than its relaunch.
The brand new brand design exhibits a red-orange circle and two orange traces in opposition to a inexperienced background, the picture reportedly represents two sticks of yellow fried potatoes and a yellow-orange burger.
McDonald’s new proprietor has not but selected a brand new model identify, a spokesperson for the corporate, the Sistema PBO, informed the state-run TASS information company.
Two of the eight names into consideration are “Tot Samyi”, which interprets as “The Similar” or “That One” and “Svobodnaya Kassa” (Obtainable Money Register), based on a report by The Moscow Instances.
The relaunch of the chain is predicted to start on Sunday when the nation celebrates Russia Day, a vacation marking the nation’s independence, on the similar flagship location in Moscow’s Pushkin Sq. the place McDonald’s first opened in Russia in January 1990.
The reopening will initially cowl 15 places in Moscow and the encircling area.
McDonald’s final month mentioned it was promoting its eating places in Russia to one in every of its native licensees, Alexander Govor. The deal marked probably the most high-profile enterprise departures since Russia despatched tens of hundreds of troops into Ukraine on February 24.
Govor has mentioned he plans to increase the brand new model to 1,000 places throughout the nation and reopen all of the chain’s eating places inside two months. However there could also be some headwinds.
McDonald’s, the world’s largest burger chain, had owned 84 % of its practically 850 eating places throughout Russia and it took a cost of as much as $1.4bn following the sale to Govor, whose GiD LLC had beforehand run 25 eating places.
The fast-food chain final 12 months generated about 9 %, or $2bn, of its income from Russia and Ukraine. McDonald’s has the precise to purchase its Russian eating places again inside 15 years, however many phrases of the sale to Govor stay unclear.
The TASS information company mentioned on Wednesday McDonald’s would keep open as traditional at airports and railway stations in Moscow and St Petersburg till 2023, quoting a supply near Rosinter Eating places ROST.MM, one other franchisee.
“Rosinter has a novel settlement below which the American company can not take the franchise away. They will function in peace,” TASS quoted the supply as saying.